THE RISE OF SOFT SAVING IN GEN Z’S WALLETS

The Rise of Soft Saving in Gen Z’s Wallets

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: gain progressively, conserve boldy, buy a home, and prepare for retired life. But Gen Z is coming close to cash with a fresh perspective. Instead of concentrating solely on long-lasting buildup, this generation is prioritizing balance,

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